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Secrets of the Second Gift: The Key to Donor Retention
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4/18/2018
When: Wednesday, April 18, 2018
9:15 - 11:15 a.m.
Where: Rollins College Bush Executive Center
SunTrust Parking Garage
150 E Lyman Avenue
Winter Park, Florida  32789
United States


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Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.

In this session, nonprofit technology veteran Jay Love will make the case for why donors should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.

You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!

Learning Outcomes:

  • Explore current research on donor loyalty and retention
  • Understand the importance of donor lifetime value
  • Learn new donor communications techniques that get the second gift 

Cost: $50 members and non-members

Presenter: Jay Love, CEO and Co-Founder, Bloomerang

Jay B. Love is CEO and Co-Founder of Bloomerang, which exclusively serves the nonprofit sector with cutting-edge technology tools built upon best practices for fundraising and communications. He has served this sector for 33 years and is considered the most well-known senior statesman whose advice is sought constantly.

 

Prior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 11 years, which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth. Prior to eTapestry, Jay served 14 years as President and CEO of Master Software Corporation. MSC provided a widely used family of database products for the non-profit sector called Fund-Master.

 

He is a graduate of Butler University with a B.S. in Business Administration. Over the years, he has given more than 2,500 speeches around the world for the charity sector and is often the voice of new technology for fundraisers. He is current Chairman of the AFP Ethics Committee and was the Founding Chairman of NPower Indiana, Founding Member of TechPoint Foundation and Founding Member of the AFP Business Member Council. He is still an active board member of Conner Prairie Interactive History Park, The Butler University Innovation Fund, The United Methodist Foundation of Indiana, TechPoint Foundation for Youth, and The Fundraising Effectiveness Project.

 

He and his wife Christie served as Co-Chairs for the Indianapolis YMCA 2011 Capital Campaign and are the proud parents of three children as well as five grandchildren.


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