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Getting to Know Google Adwords and Analytics
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8/3/2018
When: Friday, August 3, 2018
9:15 - 12:15 p.m.
Where: Rollins College, Olin Library Teaching Lab
SunTrust Parking Garage
150 East Lyman Avenue
Winter Park, Florida  32789
United States


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You already know Google as your favorite search engine. But Google also offers a powerful set of tools that your nonprofit can use to raise awareness and measure the actions of the audience you reach.

Google AdWords allows you to set up highly targeted advertising campaigns on search engines and other websites, based on different key terms and audience demographics. Google Analytics allows you to measure the success of your marketing efforts based on traffic to your website, and determine how visitors are using the website.

This class might be for you if you:

  • Want to gain a better understanding of how to effectively use AdWords or Analytics in your organization
  • Have attempted to use either Google Analytics or Google AdWords, but didn't know how to get started
  • Have never used either Google Analytics or Google AdWords for your organization

Class attendees will learn:

  • How to set up your Google AdWords and Analytics account
  • How to create both search and display ads
  • How to use Google Analytics to determine:
    • Web traffic
    • Popular pages
    • Google Ads impact on web traffic

Cost: $80 members, $160 non-members

Instructors: Carolyn Capern and Greg Trujillo

Carolyn Capern is the co-founder and Digital Storyteller at CT Social, a digital marketing agency offering website development and social marketing services for corporate, government, and nonprofit organizations across the United States.

The daughter of a librarian and an IBM consultant, Carolyn developed an early appreciation for the parallel worlds of storytelling and technology. Since 2013, Carolyn has served as social media strategist for the Rethink Homelessness campaign of the Central Florida Commission on Homelessness, helping to drive the advocacy effort for the fight to end homelessness in across the region.

Carolyn has been published by the Orlando Business Journal, the International Association of Business Communicators, HostDime, Central Florida Top 5, and more. In 2015, Carolyn co-authored Finding Their Way Home: Rethinking Homelessness for Veterans in Central Florida, a report released by triSect and the Central Florida Commission on Homelessness to announce a historic reduction in unhoused Veterans.

Greg and Carolyn have spoken about social media and digital marketing on Hangouts on Air, at the Florida Bloggers and Social Media Conference, and for individual groups including Orlando, Inc.; the Citrus Club Technology Committee; T-Mobile; the Zebra Coalition; the Grant Writers Network; and the Orlando Regional Realtors Association.

Greg Trujillo is the co-founder and Chief Marketing Technologist at CT Social, a digital marketing agency offering website development and social marketing services for corporate, government, and nonprofit organizations across the United States.

Tech-minded from his early years, Greg built his first computer at age 10 and is trained as a Computer Engineer. Since co-founding CT Social, Greg has developed responsive interactive websites for a wide variety of organizations, and serves as social media strategist and analyst for the Rethink Homelessness campaign and other digital marketing campaigns.

Greg served as the Interactive Project Manager at GoConvergence Digital in the summer of 2012. In his role there, Greg oversaw and developed interactive projects for major clients including BJC Hospitals, Cirrus Aircraft, and the USS Intrepid museum in New York City.

Greg and Carolyn have spoken about social media and digital marketing on Hangouts on Air, at the Florida Bloggers and Social Media Conference, and for individual groups including Orlando, Inc.; the Citrus Club Technology Committee; T-Mobile; the Zebra Coalition; the Grant Writers Network; and the Orlando Regional Realtors Association. 

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